Revival of pakistan cinema.

LAHORE - The Pakistani cinema industry, bolstered by some quality productions in the recent past, seems to be scrambling for its revival. Cinema in Pakistan was experiencing a decline as the number of cinemas in the country fell from 700 to 150 over the decades. The abysmal quality of local movies caused cinema to deteriorate although the situation for viewers and owners was somehow elevated when the exhibition of Indian films was allowed.

Recently, however, Lollywood appears to be going through a major shift as the trend emerges of making films that dealt with different rather than conventional subjects emerged and using advanced techniques of production. 
Shoaib Mansoor dared to bring out films on sensitive topics and lately released “Bol”, which is expected to hit the Indian Cinemas on Eid-ul-Fitar. Chairman Pakistan Film Exhibitors Association Zoraiz Lashari revealed in an interview with Indian magazine that the international distribution rights of “Bol” had been sold to India’s leading film distribution company Eros International that will exhibit the movie across the border and in other parts of the region. 
The same filmmaker had released the trend-setting film “Khuda Kay Liay” in 2007 which was followed by Mehreen Jabbar’s Ramchand Pakistani. 

Moreover, young filmmakers have also emerged on the scene of filmmaking with some commendable works

Revival of mainstream cinema will take a longer time; a strategy of promoting parallel cinema should also be employed by producing short films on social issues with low budgets, Hammad recommends. He summed up his suggestions saying that hundreds of films can be produced on the stories of flood and earthquake victims in the country. 

Another objection made on the claims of revival is that the mentioned producers are famous but outsiders of Lollywood. Lollywood veterans also smell the change in the air and this Eid two Urdu movies are being released: “Love Mein Ghum” by Reema Khan and “Bhai Log” by Faisal Bukhari.

Hence, we hope that the trend would continue and big budgets films will give a boost to industry. 

The new people coming to film-making will give a boost to the industry. As more and more youth come up to produce films from film schools, the resulting combination of seniors and juniors will help to churn out more quality films.

Muhammad Tabish